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БАГАМЫ, МАМА

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Авг 10, 2018

БАГАМЫ, МАМА

Европейский бренд обуви DEICHMANN посвящает знойный сиеста-лукбук

странствиям по Вест-Индии

Бренд обуви и аксессуаров №1 в Европе продолжает путешествие по Новому свету, перебираясь ближе к лету на знойные острова Вест-Индии, и предлагает не откладывать в долгий ящик выбор самых комфортных спутников для этой горячей поры: кожаные сандалии в этническом стиле, замшевые эспадрильи с цветочными нашивками и сабо с коста-риканскими бабочками. А вы из тех, кто любит погорячее?

В новой имиджевой кампании DEICHMANN исследует сочную эстетику небольших городков юга Вест-Индии. Танцевать бачату на улочках Гаваны, впитывать в себя культуру и традиции Доминиканы или разгуливать по карибским пляжам — DEICHMANN выбирает ряд суперкомфортных и органичных вариантов для каждого случая.

Бохо-шик становится ключевым стилистическим решением дизайнеров: акцент на нарочитую грубость текстур сменяет страсть к мягким линиям, а авангардные, «кричащие» детали – крупные бабочки, яркие стразы и психоделические нашивки — переносят на пляжи Ямайки. Легкие сандалии и сабо, выполненные из прочных и дышащих материалов, дизайнеры придумали для вечерних прогулок по взморью, а кожаные хиппи-сандалии с ремешками и золотистыми камнями, отсылающими к древней иноземной культуре племени Араваки, — для зажигательных танцев на пляже. Вместе с сабо и сандалиями дизайнеры советуют предусмотреть место в чемодане и для классических замшевых криперов на контрастной деревянной подошве, а также присмотреться к декорированным бантами сникерам из атласа пастельных оттенков. Ну и как обойтись без парусиновых эспадрилий на плетеной подошве, заслуженно ставших номером 1 для иноземных путешествий?

Авторы кампании призывают исследовать просторы Вест-Индии не в одиночку, а всей семьей – во всевозможных вариациях и комбинациях. С наполненных солнцем фотографий зрителям улыбаются женщины, мужчины, супружеские пары, рядом с которыми играют дети, и даже люди преклонного возраста. Семейные ценности в сочной «обертке» остаются тенденцией номер 1 и объединяют народы всех стран и континентов. К слову, в летней коллекции DEICHMANN представлена целая россыпь мужских и детских сандалий и сникеров, а также мюлей и эспадрилий для пожилых людей из линейки Medicus, которые станут лучшими спутниками в путешествии в лето.

Летняя коллекция DEICHMANN будет представлена во всех 27 российских магазинах, включая недавно открывшийся магазин в ТРК «Невский-2».

О БРЕНДЕ

DEICHMANN является ведущей маркой на европейском рынке и предлагает огромный выбор обуви и аксессуаров по доступным ценам для мужчин, женщин и детей. Сегодня сеть Deichmann – это 3800 магазинов в 26 странах мира.

 

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